logo

You must be of legal drinking age.Are you over 18?

  • The Brew
  • New VB Mid
  • Store
  • PromosArrow Down icon
Brand logo
0
Icon LeftBack to Shop

Your Cart

Close Cart
Subtotal:
$NaN
Shipping:
Calculated at checkout
Total:
$NaN
One week only - 40% off selected merch
forever classics collection
forever classics collection

design your own
custom vb fridge

One Week Sale

AllAccessoriesBarware, Cooling & HomeOne Week SaleClothingAustralian Made
Victoria Bitter logo

Promos, merch and special offers. You can get it in your inbox.

  • Explore
    • Merch Store
    • History
    • Shipping
    • Terms & Returns
    • Contact
  • Useful Links
    • Sign Up
    • UGC Policy
    • Terms of Use
    • Privacy Policy
    • Private Collection Notice
Please drink responsibly. Please do not share this content with anyone under the age of 18.© 2026 Victoria Bitter. All Rights Reserved.
Victoria Bitter Heritage Glasses – 2 Pack (315ml) product shot
sold out-40%
Victoria Bitter Heritage Glasses – 2 Pack (315ml)

$24.95$14.97

Victoria Bitter 4 Pack of 425ml Glasses product shotVictoria Bitter 4 Pack of 425ml Glasses product shot hover
sold out-40%
Victoria Bitter 4 Pack of 425ml Glasses

$39.95$23.97

15L VB Cooler product shot15L VB Cooler product shot hover
sold out-40%
15L VB Cooler

$119.00$71.40

The Very Best Cooler 30L product shotThe Very Best Cooler 30L product shot hover
sold out-40%
The Very Best Cooler 30L

$179.00$107.40

VB Forever Classics Bomber Jacket product shotVB Forever Classics Bomber Jacket product shot hover
sold out-40%
VB Forever Classics Bomber Jacket

$179.00$107.40

VB Forever Classics Hoodie White Marle product shotVB Forever Classics Hoodie White Marle product shot hover
sold out-40%
VB Forever Classics Hoodie White Marle

$119.00$71.40

VB Forever Classics On Tap Here Tee product shotVB Forever Classics On Tap Here Tee product shot hover
sold out-40%
VB Forever Classics On Tap Here Tee

$59.99$35.97

VB Forever Classics Carton Cap Black product shotVB Forever Classics Carton Cap Black product shot hover
sold out-51%
VB Forever Classics Carton Cap Black

$49.00$23.97

VB 80s Logo Tee White product shotVB 80s Logo Tee White product shot hover
sold out-40%
VB 80s Logo Tee White

$59.95$35.97

Victoria Bitter Core Embroidered Logo Tee White product shotVictoria Bitter Core Embroidered Logo Tee White product shot hover
sold out-40%
Victoria Bitter Core Embroidered Logo Tee White

$59.99$35.99

Victoria Bitter Core Embroidered Logo Tee Black product shotVictoria Bitter Core Embroidered Logo Tee Black product shot hover
sold out-40%
Victoria Bitter Core Embroidered Logo Tee Black

$59.99$35.99

VB Vintage Logo Tee White product shotVB Vintage Logo Tee White product shot hover
sold out-40%
VB Vintage Logo Tee White

$59.95$35.97